Business Organisations , striving to expand their market reach, need to evolve innovative ways to present their products and/or services through economical and efficient methods. In the old economy, the focus was mainly to create product/service awareness through utilization of specialist services, either in house or through contracting of services from Marketing & Advertising organizations with an aim of expanding market reach and enhancing market share. Budgetary and Logistics constraints however limited reach and scope for business expansion which was confined to defined territories or regions.
The advent of the internet gave birth to e-commerce enabling B2B ( Business to Business ) and B2C ( Business to Consumer ) concepts which have increased the market reach of Business Organisations and evolved effective product distribution and customer fulfillment techniques globally while according cost and time economy to the entrepreneur.

E-Commerce and M-Commerce not only benefit Business Houses but also facilitate the End Consumer who can enhance his product awareness ,choose as well as order and receive the product at his doorstep through the internet.

Business organizations also gain largely in trading through the internet amongst themselves. Through the Internet, they are able to identify manufacturers and suppliers of the product, compare price quotations and delivery time frames and place and realize orders " just in time " to avoid the risk of excessive manufacturing and/or stocking and are able to reduce expenditure on warehousing to minimum.

"CRM " ( Customer Relationship Management ) a B2C concept and "SCM " ( Supply Chain Management ) a B2B solution are the buzzwords for Business in the New Economy and are facilitated immensely through the Internet.

Company Portals on the Internet and the CRM/SCM tools attached to them are critical to the success of an organizations in the New Economy. The Quality of Information and the convenience with which it is accessible by the End Customer/Client as well as the Market information available to an organization to take strategic business decisions are hence important factors in the development and design of Content Databases, Visuals, Graphics and Text.